DISCIPLINES •︎ BRAND EXPERIENCE •︎ Campaign Concept & Strategy •︎ PR •︎ Copywriting •︎ Shooting •︎ Postproduction
During the UEFA EURO 2024 in Germany Startschuss – a queer sport club from Hamburg – had the chance to schedule a football game at the official Fan Zone of Hamburg. I was asked by the sport club to participate and do the entire event communication as well as the official PR communication.
A team of football players, drag artists, creators, photographers, videographers and the official board members including me created a special day that celebrates not only queer sport but also puts football in a more diverse and more colorful perspective.
The players
The message
The jersey
Falko Droßmann at the German Bundestag
the guest speakers
Credits
PR, Copywriting and Art Direction: Lukas Abeln
Event Coordination: Marco Groß
Event Direction: Janko Zehe
Video Production: Chris Hess
Photography: Emrah Camli
Client: Startschuss Queer Sport Hamburg e.V.
Published: 2024
PR, Copywriting and Art Direction: Lukas Abeln
Event Coordination: Marco Groß
Event Direction: Janko Zehe
Video Production: Chris Hess
Photography: Emrah Camli
Client: Startschuss Queer Sport Hamburg e.V.
Published: 2024