Lukas Abeln
CROSS-MEDIA ART DIRECTION • BRAND DESIGN • CONCEPT DEVELOPMENT • CREATIVE CAMPAIGNING • DIGITAL STORYTELLING
Hi, nice to meet you.
I am Lukas and I am here to make your business work for you. Squeeze my brain and get a dose of fresh vitamin C(reativity) – Concepts, ideas, designs and stories that elevate your brand and are healthy for your target audience.
As a multidisciplinary Art Director and Designer, I bring years of experience in culturally relevant storytelling and innovative brand building to the table.
I am Lukas and I am here to make your business work for you. Squeeze my brain and get a dose of fresh vitamin C(reativity) – Concepts, ideas, designs and stories that elevate your brand and are healthy for your target audience.
As a multidisciplinary Art Director and Designer, I bring years of experience in culturally relevant storytelling and innovative brand building to the table.
In my free time I work passionately for associations and brands with purpose and a good cause. I adore pop culture and I like to try out new things – not only in the digital space.
Let’s meet up and boost your creative system.
Let’s meet up and boost your creative system.
work experience
February 2025 – Today
Senior Art Director
@bubble for O₂
Conception and Ideas for Social & Music
Serviceplan, Hamburg
Senior Art Director
@bubble for O₂
Conception and Ideas for Social & Music
Serviceplan, Hamburg
March 2023 – January 2025
Art Director
@bubble for O₂
Conception and Ideas for Social & Music
Serviceplan, Hamburg
Art Director
@bubble for O₂
Conception and Ideas for Social & Music
Serviceplan, Hamburg
May 2021 – Today
Independent Art Director and Designer
Conception and Design
Lukas Abeln | AD & Design, Hamburg
Independent Art Director and Designer
Conception and Design
Lukas Abeln | AD & Design, Hamburg
July 2021 – February 2023
Art Director
Conception, National Campaigns and Ideas
Jung von Matt, Hamburg
Art Director
Conception, National Campaigns and Ideas
Jung von Matt, Hamburg
June 2020 – October 2020
Junior Art Director
Conception and Illustration
GREY, Hamburg
Junior Art Director
Conception and Illustration
GREY, Hamburg
September 2017 – April 2020
Junior Art Director
Conception and International Campaigns
TBWA, Düsseldorf
Junior Art Director
Conception and International Campaigns
TBWA, Düsseldorf
January 2016 – August 2017
Volunteer Art
POS and Social Media
REVO, Köln
Volunteer Art
POS and Social Media
REVO, Köln
September 2011 – January 2012
Trainee Media Design
Plan B, Cloppenburg
Trainee Media Design
Plan B, Cloppenburg
BRANDS
Expertise
Design, Layout & Editing: Photoshop, Illustrator, InDesign & Premiere Pro
Writing: Scriptwriting & Concept Development
3D & Motion Graphics (Basics): Cinema 4D & Blender – 3D Modeling, Rendering & Animation
Photography: Conceptual & Commercial Shooting – Management & Execution
UX/UI & Web: XD & WordPress – UX/UI & Web Design & Content Management
Generative AI: MidJourney, DALL·E, Firefly & ElevenLabs
Other Tools: Microsoft PowerPoint & Apple Keynote – Presentations & Project Management
Writing: Scriptwriting & Concept Development
3D & Motion Graphics (Basics): Cinema 4D & Blender – 3D Modeling, Rendering & Animation
Photography: Conceptual & Commercial Shooting – Management & Execution
UX/UI & Web: XD & WordPress – UX/UI & Web Design & Content Management
Generative AI: MidJourney, DALL·E, Firefly & ElevenLabs
Other Tools: Microsoft PowerPoint & Apple Keynote – Presentations & Project Management
EDUCATION
November 2024 – Today
professional development
SCREENWRITER
Schule des Schreibens, Hamburg
professional development
SCREENWRITER
Schule des Schreibens, Hamburg
January 2021 – April 2021
professional development
UX/UI Design and Cinema 4D
alfatraining, Hamburg
professional development
UX/UI Design and Cinema 4D
alfatraining, Hamburg
2012 – 2015
Bachelor of Arts
Advertising Design
HAWK, Hildesheim
Bachelor of Arts
Advertising Design
HAWK, Hildesheim
Spring Semester 2014
Semester Abroad
Advertising, Graphic Design and Film
CSUF Fullerton, USA
Semester Abroad
Advertising, Graphic Design and Film
CSUF Fullerton, USA
2003 – 2011
General Matriculation Standard
"Allgemeine Hochschulreife"
Clemens-August-Gymnasium, Cloppenburg
General Matriculation Standard
"Allgemeine Hochschulreife"
Clemens-August-Gymnasium, Cloppenburg
Voluntary activities
March 2023 – October 2024
Press, public relations and social media
STARTSCHUSS Queer Sport Hamburg e.V., Hamburg
Press, public relations and social media
STARTSCHUSS Queer Sport Hamburg e.V., Hamburg
Awards
Statement: "Recognition is nice, but I focus on creating work that serves the brand, not just to win awards."
Interests
Design, Film, Photography, Art, Music, Fashion, Travel & Nature
born December 17, 1991 in Cloppenburg, Lower Saxony, Germany
