Lukas Abeln
Art Direction & Design
Art Direction & Design
Multidisciplinary • Purpose-driven • Unboxable
10 years of Art Direction in some of Germany’s most prestigious agencies – yet my skills refuse to fit into a single box. I’m Lukas, and I make brands visible that aim to make a difference. With Vitamin C(reativity) – concepts, ideas, and designs that strengthen your brand and engage your audience.
My strengths:
✔ Culturally relevant storytelling – brands with depth and authenticity
✔ Innovative brand building – from idea to execution, efficiently, on schedule, and always on budget
✔ Purpose over awards – I thrive working with brands and organizations that think sustainably and long-term
Personally, I’m driven by a passion for storytelling (hence my screenwriting training), pop culture, and social engagement. I volunteer for NGOs and initiatives and want to deepen this commitment. The economy needs more sustainability and foresight. I help communicate that.
My strengths:
✔ Culturally relevant storytelling – brands with depth and authenticity
✔ Innovative brand building – from idea to execution, efficiently, on schedule, and always on budget
✔ Purpose over awards – I thrive working with brands and organizations that think sustainably and long-term
Personally, I’m driven by a passion for storytelling (hence my screenwriting training), pop culture, and social engagement. I volunteer for NGOs and initiatives and want to deepen this commitment. The economy needs more sustainability and foresight. I help communicate that.
My full journey is one click away.
DISCIPlINES
Art Direction • Brand Strategy & Identity • Concept Development • Visual Storytelling • Print & POS Design • Content Creation for Social Media • Motion Graphics Basics • UX/UI BASICS
Expertise
Design, Layout & Editing: Photoshop, Illustrator, InDesign, and Premiere Pro
Writing: Screenwriting and Concept Development
3D & Motion Graphics: Cinema 4D & Blender – 3D Modeling, Rendering, and Animation
Photography: Conceptual & Commercial Shooting – Management and Execution
UX/UI & Web: XD & WordPress – UX/UI Design, Web Design, and Content Management
Generative AI: MidJourney, DALL·E, Firefly, and ElevenLabs
Other Tools: Microsoft PowerPoint & Apple Keynote – Presentations and Project Management
Writing: Screenwriting and Concept Development
3D & Motion Graphics: Cinema 4D & Blender – 3D Modeling, Rendering, and Animation
Photography: Conceptual & Commercial Shooting – Management and Execution
UX/UI & Web: XD & WordPress – UX/UI Design, Web Design, and Content Management
Generative AI: MidJourney, DALL·E, Firefly, and ElevenLabs
Other Tools: Microsoft PowerPoint & Apple Keynote – Presentations and Project Management
CLIENTS
Henkel • Schwarzkopf • Douglas • Mäurer & Wirtz • Gilette • Edeka • Lidl • Adelholzener • Landliebe Schulmilch • Lorenz • Chio • Savencia • Barilla • Volvo • SIXT • O₂ • Vodafone • Oppo • Festspielhaus Baden Baden • Parhsipmeet Group • Barmer • ZDF
Let’s Connect and boost your creative system.
Thank you!
