DISCIPLINE •︎ CREATIVE CONCEPT
Airport video AD space
My team partner and I had the task to develop an airport video ad space concept for SIXT that works without sound. Potential customers will see the videos directly upon their arrival at the airport while waiting for their luggage.
As a result we created a puppet theater that focuses on our competitors disadvantages and highlights SIXTs advantages. We used some German word plays like "Mieten ohne Theater" or "Lass dich nicht verkaspern" which fit perfectly the tonality of SIXT.
As a result we created a puppet theater that focuses on our competitors disadvantages and highlights SIXTs advantages. We used some German word plays like "Mieten ohne Theater" or "Lass dich nicht verkaspern" which fit perfectly the tonality of SIXT.
THE MOVIES
Credits
Agency: Jung von Matt Hamburg
Art Direction: Lukas Abeln
Copywriting: Frank Mörchen
Creative Direction: Benedikt Becker
Client: SIXT
Published: 2022
Agency: Jung von Matt Hamburg
Art Direction: Lukas Abeln
Copywriting: Frank Mörchen
Creative Direction: Benedikt Becker
Client: SIXT
Published: 2022