INSIGHT
A circus is most often run by a family with a lot of members. Everybody has to take care of one important role which needs to be done with ambition and drive. Only the combination of all family members makes the circus thrive and shine.
IDEA
On social media we wanted to show not only the different combinations in the successful circus family Roncalli, but also the different roles on and off the stage. Because the magic of each show starts already behind the scenes. This is the perfect analogy for the O₂ family plan aka "Kombi-Vorteil".
EXECUTION
We used Lili Paul-Roncalli as leading character and created different social assets which show each of her different connections to a family member off the stage – from her big brother to her own stylist.
A circus is most often run by a family with a lot of members. Everybody has to take care of one important role which needs to be done with ambition and drive. Only the combination of all family members makes the circus thrive and shine.
IDEA
On social media we wanted to show not only the different combinations in the successful circus family Roncalli, but also the different roles on and off the stage. Because the magic of each show starts already behind the scenes. This is the perfect analogy for the O₂ family plan aka "Kombi-Vorteil".
EXECUTION
We used Lili Paul-Roncalli as leading character and created different social assets which show each of her different connections to a family member off the stage – from her big brother to her own stylist.
To show the duality of a successful show on and off the stage we used the well known BeReal mechanic that allowed us to make both perspectives visible at the same time.
