INSIGHT
O₂ works with a lot of interesting creators who have a connection with the brand’s experience fields like Music, Sports, Fashion and Gaming. Unfortunately none of the existing formats are interactive and can be co-created by the community.
IDEA
For this reason we created the DM Interview for Instagram. The community is allowed to slide directly into the creators DMs and ask anything they would like to know about these different personalities and their well-known projects.
EXECUTION
We kick off each DM Interview with a story post and request the community to think about interesting questions. After preparing the final selection of questions for each creator and receiving the proper answers my team and I create a reel asset that looks like the known DM interface of Instagram and in the end present the complete chat to the community.
O₂ works with a lot of interesting creators who have a connection with the brand’s experience fields like Music, Sports, Fashion and Gaming. Unfortunately none of the existing formats are interactive and can be co-created by the community.
IDEA
For this reason we created the DM Interview for Instagram. The community is allowed to slide directly into the creators DMs and ask anything they would like to know about these different personalities and their well-known projects.
EXECUTION
We kick off each DM Interview with a story post and request the community to think about interesting questions. After preparing the final selection of questions for each creator and receiving the proper answers my team and I create a reel asset that looks like the known DM interface of Instagram and in the end present the complete chat to the community.
