is the hair brand that brings professional and salon-inspired products for care, color and styling into retail.
TVC 20" color baseline 2020
INSIGHT
After years of advertising the brand with a well-known hairdresser in a white salon, our client wanted something new, something fresh.
IDEA
My team and I brought syoss into its next chapter. We wanted to create not only a futuristic, edgy vibe regarding the visuals and sound, we also wanted to focus completely on salon-inspired hair and looks.
No focus anymore on a hairdresser, a salon nor a model – only full eyes on salon-beautiful hair.
EXECUTION
We recreated all the international masters from TVC to social media assets and gave the brand an entire new look and identity.
After years of advertising the brand with a well-known hairdresser in a white salon, our client wanted something new, something fresh.
IDEA
My team and I brought syoss into its next chapter. We wanted to create not only a futuristic, edgy vibe regarding the visuals and sound, we also wanted to focus completely on salon-inspired hair and looks.
No focus anymore on a hairdresser, a salon nor a model – only full eyes on salon-beautiful hair.
EXECUTION
We recreated all the international masters from TVC to social media assets and gave the brand an entire new look and identity.
TVC 20" pure care 2019
Key Visuals Selection
Color Baseline
Brow Tint
Pure Care
Trending Now: Autumnal Blond
Trending Now: Nude Bronze
Men Care
insta story BROW TINT 2019
