Key Visuals
INSIGHT
The summer of 2019 had been super hot and I was asked to create a summer campaign for the German fashion retailer About You.
IDEA
Why don’t we communicate everything about the current temperature and make the best out of it?!
EXECUTION
In the end I created a concept that not only advertised the hottest summer sale in About You’s history, but also communicates everything around the current temperature – from discounts to Tinder ads.
The summer of 2019 had been super hot and I was asked to create a summer campaign for the German fashion retailer About You.
IDEA
Why don’t we communicate everything about the current temperature and make the best out of it?!
EXECUTION
In the end I created a concept that not only advertised the hottest summer sale in About You’s history, but also communicates everything around the current temperature – from discounts to Tinder ads.
Digital CLP which displays current temperature
Special SUMMER Sale Temperature = Discount
POP UP Vending Machine
About You places randomly pop up vending machines in different German cities which contain unique sun glasses by the fashion brand House of Holland which can change colors when the temperature is rising. Keep hot with these shades.
TindER Ad
Notice: Unfortunately this campaign never had been created and published by About You.